Influencer Long Weekend Campaign

Objective

​

To elevate NUUP Hotel’s brand awareness and attract high-value clientele through an exclusive influencer marketing experience, blending luxury, entertainment, and immersive storytelling.

​

​

​

Execution

​

A curated three-day luxury retreat brought together 20+ top travel and lifestyle influencers, offering them a fully immersive NUUP experience. The event featured:

• Chef’s Table Dinner – A private dining experience with Gault Millau-awarded Chef Tacan Oruç.

• Bar Psychologue Show – An interactive session featuring two psychologists offering a unique social experience.

• Exclusive Boat Tour – A scenic exploration of Marmaris, giving influencers stunning content opportunities.

• Workshops & Activities – Including yoga, art sessions, and farm-to-table experiences, reinforcing NUUP’s lifestyle brand identity.

• Live Music & Themed Parties – High-energy events, including a 90s-themed DJ party, to create a dynamic and engaging atmosphere.

​

​

​

Results

​

The campaign led to a 35% increase in social media engagement, significantly boosting brand awareness. Additionally, it drove a noticeable rise in direct bookings, reinforcing the success of influencer-led marketing in positioning NUUP as a top-tier luxury destination.